Privacy policy
Last updated 13 November 2026
In short. We use your face photo to measure your face, write your report and create your previews. We only do this after you agree. We never sell your data or your photos, and you can delete your account and everything in it from the app at any time.
Who we are
TraQaura is run by The Friendly App Ltd, a company registered in England and Wales ("we", "us"). We are the data controller for the personal data described here and are registered with the UK Information Commissioner's Office. You can contact us at support@traqaura.com.
What we collect
| Data | Why we use it | Legal basis |
|---|---|---|
| Account details: your email address and name, as shared by Sign in with Apple or Google | To create and secure your account and contact you about it | Contract |
| Face photos you take or upload, and the measurements, scores and reports created from them | To give you your analysis, report, look previews and progress over time | Your explicit consent, given before your first scan |
| Your priority areas, tweakment log, notes, costs, reminders and saved clinics | To run the tracking, calendar, reminders and Favourites features | Contract |
| Approximate location, only while you use the Experts tab and only if you allow it, or a postcode you type | To show Experts near you and walking distances | Consent |
| Purchase and subscription status | To give you access to TraQaura Pro and handle restores | Contract |
| App usage, device information and crash reports | To keep the app working, fix problems and improve features | Legitimate interests |
| Advertising identifiers and app events (for example, starting checkout) | To measure our advertising, only if you allow tracking on your iPhone | Consent |
We do not use your face photos to identify you, and we do not create biometric templates for recognising people. Your photos are used only to analyse appearance for the features above.
You must be 13 or over to use TraQaura, and we do not knowingly collect data from anyone under 13.
Face data
This section explains exactly what face data TraQaura collects, how it is used, who it is shared with, where it is stored and how long it is kept.
What face data we collect. When you take or upload a face photo for a scan, we collect: (a) the photo itself; (b) face position data worked out from that photo on your iPhone, which is the outline of your face and the position of points such as your eyes, brows, nose, mouth and jaw, saved as numbers relative to the photo; (c) the measurements, scores and report created from the photo; and (d) the look previews created from the photo when you ask for them.
How we use it. We use face data only to give you the features you ask for: your face analysis, your Facial Harmony report, your look previews and your progress over time. The face position data is worked out on your iPhone by on-device face detection and is used to draw the scan points and calculate your proportions. We do not use face data to identify you or anyone else, we do not create face templates for recognising people, and we do not use Face ID, the TrueDepth camera or face tracking. Face data is not used for advertising, analytics or tracking.
Your consent. We ask for your explicit consent before your first scan. No face data is collected or shared before you agree, and you can withdraw consent at any time by deleting your account.
Who we share it with. To create your analysis, report and previews, your face photo is sent securely to our AI service provider, which processes it on our behalf only to provide these features. It does not use your photo to train its models, and it may keep it for a short time, no longer than 30 days, only for safety and abuse monitoring before deleting it. Face data is not shared with our advertising or analytics partners, with clinics or with anyone else.
Where it is stored. Your photos, face position data, results and previews are stored in Google Firebase (Google LLC) in private storage linked to your account, encrypted in transit and at rest. Only your account can reach them.
How long we keep it. We keep face data for as long as you have an account, so you can see your progress over time. When you delete your account (in the app: Me, then Delete account), all your photos, face position data, scans, reports and previews are deleted straight away from our live systems, and any copies in backups are removed within 30 days. To delete specific photos without deleting your account, email support@traqaura.com.
Who we share it with
We share personal data only with service providers who process it on our behalf, under contracts that require them to protect it:
- Google Firebase (Google LLC): account sign-in, database, photo storage, cloud functions, notifications and app analytics.
- AI analysis: we use AI to analyse your face photo and produce your measurements, report text and look previews. This is handled by an AI service provider that only uses your photo to provide these features and does not use it to train its models. See Face data above.
- RevenueCat: manages subscriptions and purchase records.
- Apple: payments for TraQaura Pro and Sign in with Apple.
- Google: Sign in with Google, and Google Maps to show clinic locations.
- postcodes.io (Ideal Postcodes Ltd): turns your approximate location, or a postcode you type, into a nearby area so we can sort Experts by distance. Nothing is linked to your account or stored by us.
- Meta Platforms: measures how our ads perform. If you choose "Ask App Not to Track", we do not share your advertising identifier with Meta.
We never sell your personal data. Clinics listed in TraQaura do not receive your data; if you contact a clinic, you do so directly.
International transfers
Some of our providers process data in the United States and other countries outside the UK. Where they do, we rely on the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or the UK-US Data Bridge, so your data keeps an equivalent level of protection.
How long we keep it
We keep your account data, photos and results for as long as you have an account. When you delete your account, we delete your account, photos, scans, reports, looks and tweakment history straight away from our live systems, and any copies in backups are removed within 30 days. We may keep limited purchase records where the law requires it.
Your rights
Under UK data protection law you can ask to access, correct, delete or receive a copy of your data, object to or restrict how we use it, and withdraw consent at any time. Withdrawing consent does not affect processing that took place before.
- Delete everything: in the app, go to Me, then Delete account.
- Turn off tracking: iPhone Settings, then Privacy and Security, then Tracking.
- Turn off location: iPhone Settings, then TraQaura, then Location.
- Anything else: email support@traqaura.com. We reply within one month.
If you are unhappy with how we handle your data, you can complain to the Information Commissioner's Office at ico.org.uk.
Security
Your data is encrypted in transit and at rest. Your photos are stored in private storage that only your account can reach, and access on our side is limited to what is needed to run the service.
Changes
If we change this policy in a way that matters, we will tell you in the app before the change takes effect. The date at the top shows when it was last updated.